Speakers Podium For Marketing

Do You Have What It Takes?

Not everybody is cut out to be a Seminar Production Professional. This is not, for example, a career for the creativity-challenged. It takes lots of foresight to figure out what will be a winning program, to design and construct it so it sells, and to promote it effectively.

If you're one of those folks who'd rather undergo a root canal than have to come up with peppy advertising copy, then you don't want to be in the Seminar Business. This is also not a career for the time-management-deficient. Seminars must be planned and organized months in advance, with everything from the topic and speaker to the dining reservations nailed down early on. And, if you plan on presenting your own programs, this isn't--obviously--a career for the terminally shy or the terminally boring.

You must be able to keep an audience interested and entertained for the length of your seminar and beyond. This doesn't mean you need to be trained by both the Royal Shakespeare Academy and the Ringling Brothers Circus school, just that you need to have a natural enthusiasm for your subjects and be able to communicate it.